What’s in a Brand Name? How Name-Brand Formulas Take Advantage of New Moms

If you’re a new mom, you want the very best possible for your baby – and that means spending as much money as you can afford on high quality diapers, wipes, clothing and baby formula. But when you compare baby formulas, you might be surprised to learn that your local store brand formula contains all the same ingredients and nutritional value as a name-brand formula. Why then the higher price? It seems that leading manufacturers enjoy cashing in on new moms who will unknowingly spend more on their products, in the hope of giving their baby the best start in life!

More Expensive Doesn’t Mean Higher Quality

There’s a reason why leading name-brand baby formula is so expensive, and it has nothing to do with the contents of that tin you’re looking at. In fact, packaging and advertising are the two main reasons why a leading brand of formula costs more than the store brand formula at your local Walmart. Moms in the know save hundreds of dollars every year by purchasing store brand formula at their local grocery store or online, often buying in bulk to save even more money.

Compare and Contrast

It’s easy to compare soy baby formulas – just find a couple of tins or bottles to see the facts for yourself. Most baby formula contains cow’s milk, some kind of sweetening ingredient (usually corn syrup, although brown rice syrup can often be found in organic formula), and a range of nutrients including iron that are essential for your baby’s growth and development. You want to choose a formula which contains DHA and ARA (important for visual and brain development), and while it’s true that not all formulas contain these two additional ingredients, a quick packaging check should reveal which formulas do – often these will be the store brand versions!

Expensive Campaigns

Leading manufacturers of baby formula spend most of their money on expensive advertising campaigns in print media and on television, spending the rest of their budget on enticing packaging to tempt consumers. Often, they have built a reputation as a reliable and safe brand, which draws more moms towards their products. But when you compare baby formulas, brand for brand, store brand formula can save families up to $600 a year compared to buying a leading brand – and the contents of the tin are usually the same! Leading brands take advantage of new moms and families who feel guilty at buying ‘budget’ or cut-price formula for their baby, but what these parents need to realize is that this is just a huge marketing ploy to gain more customers.

By buying store brand formula, you’re making a sensible and informed decision not to waste money on elaborate packaging and reputation.  You know that the nutritional value of store brand formula is the same, and all formula has been approved by the FDA; so don’t waste your hard-earned cash buying name-brand formula.

What’s in a Brand Name? How Name-Brand Formulas Take Advantage of New Moms

Walmart’s exclusive brand Parent’s Choice Formula was introduced in 1998, and is one of the leading baby formula brands in the USA today. The brand also offers a range of infant food including toddler formula, organic soy formula, pediatric nutritional beverages and snacks including cereal bars and yogurt bites. When you compare baby formulas, Parent’s Choice Formula is nutritionally comparable to leading brands, meets FDA standards and could save parents $600 a year compared to purchasing name-brand formula.