Trade shows are opportunities to boost your brand visibility and create relationships with potential customers. Appealing custom rental exhibits can catch attention and spark curiosity, drawing attendees to you. Read on for a few ideas to create an effective plan for your next face-to-face event.
Decide what story you want to tell. Think about your products and services and how they solve your customers’ problems; the message should help them connect and engage with your company. Setting your budget is also key to your plan. If you only attend a few shows or need a flexible design to test new products, custom rental exhibits may be the solution. A skilled design team can help you bring your vision to life.
Use social media, email, and other marketing strategies to share compelling information about your exhibit and invite people to meet you at the trade show. Consider sending invitations to attendees, along with offers for discounts or contest entries for prizes.
Pens and notepads are inexpensive freebies that can be branded with your information. Snacks, like coffee or popcorn, come with an enticing smell that can bring more visitors to your booth. To get a greater impact with promotional items, exchange business cards or ask visitors to sign up for your company email newsletter before they receive the freebie.
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The professionals at Roadway Exhibits + Events want to help you achieve more at your next trade show. Visit www.rockwayexhibits.com for more information.