It’s a great time to be a McKinney realtor, right? Although the housing market crisis hit hard, the real estate outlook remains bright in one of America’s fastest-growing cities. Successful home sales are on the rise, and now is the time to seize the opportunities and raise your profile. Whether you’re a seasoned pro or a newcomer, here are some strategies for maximizing your success as the housing market prepares to make a comeback.
First, if your business has seen a dip due to the recession (and whose hasn’t), the best thing you can do is start thinking like a job hunter. What does that mean? For starters: network, network, network. Use your existing contacts effectively. Ask friends and family for referrals; keep your ears open for any hints of new leads. Carry business cards with you at all times, and make sure that your potential clients have as many ways to access you as you can provide. Remember: If you’re awake, you’re working. Real estate is an instant-opportunity enterprise in McKinney. Don’t miss out by missing the boat.
Next, if you’re relying on marketing techniques that have been in place since the arrival of the Web, you need to take a step back, take a look at what’s changing in marketing strategies, and rethink yours. Social media is literally rewriting all of the rules for successful real estate, and a good website – no matter how well-designed and comprehensive – simply won’t cut it anymore. Your site needs to be updated regularly with news and up-to-the-minute information on listings and pertinent legislation, so consider adding a blog. But even the best website in the world is useless if it isn’t found. Since search engines like Google have considerably altered the way people find information online, your site needs to show up near the top of a search results list. One way to make that happen is to include links to vendors and services like contractors and finance companies on your site.
Web sites are helpful business tools. But these days, they’re basically useless if they’re not accompanied by a presence on social networking sites. Whether the product is real estate or retail goods, marketing nowadays is a multi-platform venture that relies heavily on word of mouth, social trends, and personal contact. If you’re a McKinney realtor who isn’t tapped into the social network, you need to rethink your strategy.
So much for raising your profile and seeking out potential opportunities and new clients. The best strategy for growing your business may be an interior one. What do you want to achieve? In other words, if you haven’t asked yourself what defines success for you and then turn that answer into a concrete goal, it’s time to do it. The truth is, now is a great time to be a real estate agent in McKinney.