When you are working with a web design company that specializes in ecommerce platforms it helps to have a general understanding of what it takes to create a top store with that specific platform. Bigcommerce SEO, for example, can help to propel your website up the search engine rankings, but only if the company you are using really understands the value of SEO.
In many situations when an ecommerce business owner hires a company that is not experienced with Bigcommerce SEO there will be limited impact on rankings through search engines. In some cases, if the company is using old SEO rules and ideas, they can actually drive your website down the page, which is a double penalty for your business.
SEO is Essential
The good news is that by working with a company that understands Bigcommerce web design and the importance of SEO, this will not be an issue. Any developer that tells you that they don’t put importance or priority on the most up to date requirements by search engines is not a company you should work with.
Natural and Descriptive
Writing very natural language in descriptions without trying to use a set number of keywords is critical in today’s SEO rankings. The keywords should be the ones that your customer’s are most likely to use in their search for your product.
The description should never be copied from another site or a supplier. This is actually going to work against you in the search engine rankings. Reworking descriptions to be unique to your site is one of the most important things to keep in mind.
It is also very important to be accurate in matching your page titles, products and services, and your actual product offerings on the page. You cannot use words in the title that are not consistent with the products and information on the website page itself. This bait and switch type of ecommerce marketing will be immediately detected by search engines and can even end up getting your website blacklisted from showing up at all in searches.
Companies like Business Name have the ability to offer you complete SEO and web design services for your Bigcommerce website. In many cases small changes and tweaks can result in much higher search engine rankings, and that is what you really want and need to get your website to take off.