If you run a business in Manhattan, New York, then you know both how important it is and how hard it is to capture people’s attention, be they New Yorkers, commuters or tourists. Read on to discover the key elements to look for when choosing the right sign from a sign contractor in Manhattan, NY.
One of the major goals of your sign must be to capture the attention of people passing by. For that reason, it should be large, easy to read and pleasing to the eyes. The best way to achieve this is to opt for simplicity, including your company name, perhaps a few choice words or a short slogan and a single, simple, memorable image. Make your imagery too complex or your sign too wordy and you can achieve the opposite of your intention, repelling rather than attracting attention.
The other major goal of your sign should be to introduce your business to potential customers. As such, your sign should reflect your brand. That includes your logo, color scheme and general design philosophy. If your brand is whimsical, your sign should be whimsical too. If your brand is elegant, your sign should be elegant.
The sign you choose for your business is an investment in your business that hopefully can help it succeed and grow over time. For that reason alone, once you know the right type of sign you need, hire the right professional sign contractor in Manhattan, NY, to help you get it done accurately, quickly and affordably, like Tru-Art Sign Co Inc has done for so many Manhattan businesses before. You can pay a visit to Facebook page for more information.