Do you know whether you need outside help with your website design? Many businesses face a perpetual dilemma, torn between the need to reduce expenditure while also wanting to maximize their profits. Particularly when it comes to marketing, it’s sometimes difficult to know whether dips in sales are due to a poor online presence, a lack of demand for your product or something as simple as a national holiday. Luckily there are a number of ways in which poor website performance can be easily and accurately identified, allowing you to see where the services of a website development agency will add value.
Disparity Between Virtual and Real Sales
Sales taking place in your retail outlet, area office or through your mail order service are going well and yet your online sales are poor. This clearly indicates that there is an issue with the form your marketing is taking and the ease with which customers can access what you have to offer online. Nationally there is clear evidence that consumers prefer online shopping, so if they’re still opting for your other purchasing methods then your website clearly isn’t performing as it should.
High Traffic, Little Conversion
If you haven’t been looking at your website’s statistical information, then now is the time to start! Check how many of the people who visited your site went on to make a purchase, request a brochure or exhibit some other form of positive behavior. If there’s a mismatch between visitors and purchases (a poor conversion rate), a website development agency can come up with innovative ways of maximizing your site’s appeal, ensuring customers stay and buy rather than flitting off elsewhere.
Your Site Isn’t Accessible
Try accessing your site from your cell phone. How does it look? Can you make an enquiry, buy a product or request a brochure easily and quickly? If you can’t, neither can your customers! With a growing number of people connecting to the Internet through their smart phones, your site won’t thrive if it’s not suited to a smaller screen. Designing a website which is suitable for access via a smart phone takes considerable expertise, which is where a website development agency can help.
It Doesn’t Do What You Want!
Many businesses find that glitches in their online presence, or an inability to make the site do what’s needed, cause a large amount of frustration and lost sales. Particularly when it comes to more complex website development projects such as setting up online payment methods, putting in place social media links or designing a synchronized system which is linked to other parts of the business such as stock control, expert assistance is always useful. A website development agency can provide appropriate solutions for all your online needs.
If you’ve taken a long, hard look at your website and decided that it needs overhauling in order to provide the results you crave, then using a dedicated, expert web design company is often the answer. Brian Johnson Design, based near Lakeville MN, offers a wide range of creative web design solutions and has a strong track record in helping businesses to succeed through enabling them to enjoy an innovative, appealing and effective online presence.
Brian Johnson Design, based near Lakeville MN, offers a wide range of creative web design solutions and has a strong track record in helping businesses to succeed through enabling them to enjoy an innovative, appealing and effective online presence.