Traffic is revenue, whether we like it or not. If your website doesn’t get a high number of visitors consistently, you won’t make money. It is crucial to focus on getting laser-targeted, high-quality traffic that converts.
Social Media Marketing
Facebook, Instagram, and Twitter have billions of active users – and these are only the top 3 most popular social networking websites. There are dozens of them out there in addition to the big 3. Chances are, millions of people are interested in what you have to offer, but how do you reach out to them?
Market Research and Competitive Analysis
The first thing you need to do is know your demographic. Research the market. What are their habits, what do they talk about, and where do they spend their time online? These are the questions you need to be asking. Once you establish that, it’s time to assert yourself as an authority and your brand as the answer to their questions and a solution to their problems. Just take a look at what your competitors are doing. This doesn’t mean you should copy them, but if they’re successful, then they’re doing something right.
Developing a Strategy
Once you’ve established what your demographic wants and what your competitors are doing to deliver, it’s time to develop your own, unique strategy. There is always an angle your competitors haven’t thought of – capitalize on that. Don’t hesitate to break the rules of conventional marketing. Social media marketing is a different ball game, and it has to be approached as such.
Content Creation
Content is what makes or breaks an online business. Creating high-quality content people are willing to share is the core of every good social media marketing strategy. Your business’s social media pages should be rich with high-quality content – content that provides value and content that people are willing to share. This is online word of mouth marketing 101. Trial and error is the way – publish a lot, experiment, see what works best, and stick to it.
Online Marketing Media specializes in a wide variety of digital marketing services, including social network marketing, email marketing, SEO, content strategy development, pay per click marketing and advanced web analytics.
